At Brew, digital marketing for the hospitality industry is not just a topic of discussion; it's our passion and expertise. Our annual conference, "The Brewer's Arms," is a testament to our commitment to staying ahead of the curve in an ever-evolving landscape. In 2024, our team came together to discuss innovative strategies, share insights, and reinforce our mission: to empower pubs and restaurants with best-in-class digital marketing services that drive real results.
So, let's dig into the details!
1. Crafting the perfect digital strategy: our paid social team's approach
One of the highlights of the conference was the Paid Team's creative workshop, where they demonstrated how to craft the perfect digital marketing strategy by likening it to making a cocktail. Our team know the importance of a well-defined brief, appropriate budget allocation, and selecting the right mix of elements - much like choosing the right ingredients for a signature drink! This hands-on activity underscored our tailored approach to digital marketing, ensuring every campaign is a perfect blend designed to meet each of our client's unique needs.
2. Our role in hospitality: gatekeepers to success
When our project management team delivers your project, it's less about project management and more about acting as the gatekeepers to success. During the conference, our project management team likened their role to that of a bouncer or a front-of-house manager in a pub. They ensure everything runs smoothly, from setting clear objectives to managing expectations, much like a maître d' ensures a seamless dining experience. By streamlining processes and maintaining clarity, we help our clients deliver exceptional experiences to their customers.
3. Leading with innovation and security
Digital marketing is constantly evolving, and so are the challenges. With the rise in cyber threats and the growing importance of data compliance, Brew is taking proactive steps to enhance security for our agency and clients. We're pursuing Cyber Essentials certification to safeguard our digital operations. This demonstrates our commitment to data security and ensures that our client's information is handled with the utmost care and professionalism. It's not just about staying compliant - it's about being a trusted partner in the digital space.
4. Boosting experiences with development and marketing
Our conference also explored the parallels between digital development and hospitality. Just as pubs need regular maintenance and security, so do websites and digital assets. By implementing security protocols, performing regular updates, and integrating engaging digital experiences like augmented reality (see the Brew beer mat below), we ensure our clients' digital presence is secure, engaging, and up to date. This approach helps reduce inefficiencies, enhances customer experiences, and ultimately drives business growth.
5. Our commitment to client experiences
At Brew, our focus is not just on delivering service, but on exceeding client expectations. While client satisfaction is crucial, we believe that by prioritising the quality of our work and building confidence in our abilities, positive client experiences naturally follow. As one of our clients recently noted, "Brew is by far one of the best and most helpful development companies I've worked with." This kind of feedback drives us to continue refining our services and delivering outstanding results.
6. Looking ahead: simplifying and innovating
As we look forward to 2024, our goal is to further simplify processes and continue innovating our approach. Whether it's refining the Brew.web process to offer high-quality, quickly delivered websites or exploring new digital marketing strategies, we're committed to leading the hospitality industry in digital excellence.
Have you downloaded our Pints & Profits: Digital Pub and Bar Report yet? Uncover the latest insights and trends in hospitality marketing so you can attract customers and provide them with a truly memorable experience.
