Pulling off the perfect Christmas influencer event
01 Challenge
Miller & Carter asked us to create a social media campaign to drive awareness of their Christmas offering and exquisite ‘Christmas with added luxury’ position on the holidays.
02 Approach
Before we even started, we assessed the brand objectives, pitched ideas, created branding mood-boards – the works. Once the foundations for this unique campaign had been built, we drew on the success we’ve had with lifestyle influencers – both micro and macro – and invited them to an exclusive Miller & Carter evening of festivities, with added luxury.
As a team, collaborating with M&C and Freixenet, we stepped outside digital and hosted this event at the beautiful, church-converted restaurant in Muswell Hill, showcasing their festive food, drinks, expertise, and their overall one-of-a-kind Christmas experience.
Just want to say thank you so much for the hospitality last night it was amazing really enjoyed the experience and always the food. Looking forward to coming back to M&C soon.
Jordi Whetworth, Influencer
03 Outcome
We had 5 micro influencers and 6 macro influencers in attendance at the event and received 2 vlog posts, 1 blog, 28 Instagram posts and 108 Instagram story mentions. Overall the event had a combined total audience of 1,068,413, and we received over 80,000 Instagram story views, a reach of almost 200,000 through Instagram posts and almost 30,000 engagements on Instagram posts.
80,000 Story views
1,068,413 Total audience
200,000 reach
Like what you see?
If you need an event that causes a social buzz, look no further. We’ll tap into our passion for social media and influencer marketing, along with bespoke content and digital or print design, to put you on the map. Give us a call...