New branding & website build for TYDE


Thomas Dudley ltd. needed an online portal for their one-stop plumbing shop, TYDE - bringing together their existing Dudley, Epson, and Beta ranges and over 6000 trusted plumbing parts.

Project achievements

Huge increase in website users in the six weeks following launch687%
Traffic coming from organic search62%


The brand-new TYDE website would be an opportunity to transform the traditional Thomas Dudley associations into a modern, dynamic, and innovative brand. This included a full brand refresh and website that needed to contain 700+ products.


We led a workshop with key stakeholders to look at audience personas, design elements, and brand positioning. The website was built using our new technical platform with fast loading times, enhanced performance, and improved security.

We then integrated their extensive product range, with high-quality imagery to support and progress the user’s experience and journey through the website, from discovery to purchase.


We completely refreshed the TYDE brand and ecommerce website, giving people a smooth experience: One order. One invoice. One delivery. The website launched in May 2021 and has been changing the tide of traffic towards the new TYDE brand. In the six weeks that followed the launch of the website, compared to the six weeks prior, they had a 687% increase in website users.

What our clients say

Mark Morris
Mark Morris
Strategic Channel Manager at Tyde

We love our new website, it’s modern, fast and the search function is great. We’ve got to this point by clear communication throughout and the knowledge that the whole team involved on our side were listened to from the start by the team at Brew. We felt the website workshop played a pivotal role in ensuring our collective vision of the website was brought to life. We’ve never signed off a design as quickly as we did the TYDE design. In terms of managing the site moving forward, we’ve found the CMS to be the simplest we’ve worked with which has made updating the site ourselves easy on a day-to-day basis

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