A new online brand for Snowdonia

ContentDesignDevelopment

Snowdonia Attractions was rebranding and launching a new tourism product called S360, which focused on a tourism route encompassing all 30 attractions.

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Brief

The objectives were to create stronger, more effective marketing, better connection of the member attractions and a means of promoting the area as an all year-round destination. The tool to do this was through the creation of a high quality tourism website, providing tourists with a clear route, providing a great mix of itineraries to follow. To ultimately take the stress away from planning a visitor’s journey….and to inspire the visitor before they arrive through standout content, images and video.

Approach

We wanted to totally reincarnate the brand through a compelling design route. After visiting the area and immersing ourselves in the brand, we extracted the information needed to create a design fitting of their vision as well as the site structure needed to optimise audience journeys.

Solution

The website itself was built using progressive technology that enabled us to integrate third party functionality such as itinerary builders, whilst still using the user-friendly platform of a WordPress CMS.

Once approved the build was straightforward and we carried the client through the process in real-time. The end product was something that looked fantastic and was incredibly functional.

What our clients say

Jo Weirzbiki & Jane Parry Evans

Snowdonia Attractions

From the pitch to the present date, we have found Brew’s level of organisation and project management both helpful & reassuring. Throughout the process we have found their insight and problem solving invaluable. The prototypes have been particularly useful in our presentations to membership, helping us to maintain their support and confidence in the project. It has been good to work with a team who are so genuinely interested in our project and what we want to achieve.

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