PPCSocialStrategy
As the agency behind Miller & Carter’s social media channels, we had to adjust our content strategy when the pandemic hit. With restaurants closed, we focused on "keeping the lights on." As the end of lockdown approached, we started planning how to bring diners back.
Project achievements
Increase in social media impressions663%
Increase in Instagram followers22.9%
![A photo of a smartphone. The smartphone screen displays a social media post from Miller and Carter.](/static/049f251db3336f2246060ff689be1f28/fec77/block-miller_and_carter_social_media_strategy.jpg)
![A photograph of a social media strategy workshop in progress. People are sitting around dinner tables in a Miller and Carter restaurant. Two people are leading the session, Maxine Catley and Emmaline McAndrew from Brew Digital, the specialist hospitality marketing agency in Birmingham.](/static/2145f08fa23cc90266cacf05c13de205/73cab/block-miller_and_carter_social_media_monthly_content.jpg)
![A photograph of a social media strategy workshop in progress. People are sitting around dinner tables in a Miller and Carter restaurant. Two people are leading the session, Maxine Catley and Emmaline McAndrew from Brew Digital, the specialist hospitality marketing agency in Birmingham.](/static/6b80be50e027aebc454ce4d91d5775c2/fec77/block-miller_and_carter_social_media_strategy_workshop.jpg)
![Two smartphones sit next to each other. Each smartphone screen displays a different social media post created by Brew Digital, the hospitality marketing agency.](/static/9c3691f243f71d7e119af61a68b0f886/fec77/block-miller_and_carter_social_media_results.jpg)